I joined Scary Mommy as an art director and built the motion design team for its Snapchat Discover Channel from the ground up. For Scary Mommy, joining Snapchat Discover was a challenging decision, as the demographic that used Snapchat was simply not interacting with other parts of the brand before we launched. However, we took this challenge, and found our voice and design style there. Since then, Snapchat Discover became a place to reach a completely new and younger audience, as well as being a venue for the team to explore and experiment both in design and storytelling.
AgencySome Spider Studios