During my time at Deep Focus, I have worked as the sole motion designer on many projects for Lay's. These two were my favorite. "Taste Everything" - This animation served as the opener of our pitch to brighten up the room. In the end, we won the pitch. "Poppables" -This is a motion graphic piece for their new line, poppables. Taking their special ball-shaped chips, and marrying them into the design that helped the viewer understand what was expected from the product. This video was published across their social media platforms as an organic post and paid ad.